Cup Rock founder and producer Lane Howard is a 30 year veteran of the television industry who cut his teeth in the high-stakes production world of Hollywood, California. Prior to entering television he had been a radio DJ and chief engineer deep in the heart of Texas before returning to his hometown to give TV a try. Lane edited several national series and specials for public television, Profiles With Lillian Hellman, Here's To Your Health, The National Health Quiz and Ossie And Ruby, a variety show starring Ossie Davis and Ruby Dee. In 1982, Lane built and opened OFFLINE, an off-line post-production facility-serving producers of television series, commercials and corporate videos.

Moving to Los Angeles in 1986 he found himself in demand and served as post-production supervisor for such hit series as Universal’s Murder She Wrote, Magnum P.I., Quantum Leap, Simon & Simon and several Hanna-Barbera cartoon series. He served as senior editor for several National entertainment news series and reality based programs like Personalities hosted by Charlie Rose and EDJ (Entertainment Daily Journal) for FOX-TV, I-Witness Video and One On One With John Tesh for NBC, How'd They Do That for CBS, Real Stories Of The Highway Patrol, a nationally syndicated series produced by New World Television and Access Hollywood, a daily entertainment magazine produced by NBC.

Relocating to Buffalo, New York in March of 1998 and working under his own company banner, Cup Rock Entertainment, produced Cirque Ingenieux for public television, an East European style circus with contortionists, strong men and aerial acrobatics.

Other shows followed including Mark Russell's 25th Anniversary Special (2000) Buffalo Antiques Country (2001) Buffalo

Other cities followed, this time Boston: Haley's Hints (2002) Boston, Haley's Hints Too (2002) Boston, Haley’s Hints, The DVD (2004) Boston

…home to Austin… GardenRx: Episode 101 (2005) Austin, GardenRx: Episode 102 (2005) Austin, GardenRx: Episode 103 (2005) Austin, GardenRx: 1-Hour Special (2005) Austin, GardenRx: Top Ten Garden Secrets (2005) Austin

Currently, Lane is editing a documentary about the art and life of nature photographer Clair Trotter and hasn’t thought much beyond that. His awards include a 1999 Emmy Award Nomination from the Academy of Television Arts and Sciences, the 1999 Telly Award, the 1999 Chicago International Television Festival Silver Plaque Award, the 1999 New York Festivals Finalist Award, the American Video Conference Award, the Billboard Magazine Award, a Texas Mayoral Certificate of Appreciation, the 2000 Telly Award for the production of Mark Russell's 25th Anniversary Special and the 2003 Telly for Haley’s Hints.